The Giving Tree Wellness Center reached out to me to set a direction and design the branding for a new medicinal cannabis brand. FairWell is a phase-oriented product, aimed at helping people struggling with opiate addictions wean off through the use of THC and CBD oil using methods like topical solutions, pill capsules, and oral sprays. The sunrise logomark is symbolic of turning a new leaf to have the opportunity to see a new dawn and experience another day—in a more optimistic light. What else gives you a sense of peace quite like our beautiful sunrises or sunsets in the valley of the sun? This project is one I'm proud to have been selected to assist with. It feels like I've played a part in assisting people who are struggling to take a step toward recovery and 'flip the script' in regard to the use of medicinal cannabis.
