Intentionality – Strategy – Purpose
I'd like to say my process is able to be applied to all of the type of work I do, because although I believe that it is true, it's also in a constant state of progression to better serve the people I partner with. Through collaborative efforts, the people I work with are able to assist in ideas evolving over time, which influences my ability to create more meaningful and well thought out work. I've created work for hundreds of companies, varying in size and industry, and I've found that some of my favorites include those in the the hospitality realm, coffee shops, breweries, or any which allow me to help pave the framework for their brand to better sustain the test of time.
I was once asked to speak to what 'makes a brand,' and my response was that much like a culture, a brand isn't easily defined by flashy words, descript features, or even tangible things. It's embedded with values that are lived, felt, and experienced. A brand is a result of every individual's experience with it. It's my belief that a brand is synonymous with a business' reputation. A good brand has many legs, the challenge is determining which ones to stand on in certain moments and developing them to let another aspect of it be the hero for a specific interaction or touchpoint. I've been told that what I've brought to the table is the deeper strategic thought that ties everything back to the overarching vision. One thing I will always value is working with people who are as passionate about their product, service, or brand as I am about bringing it to life.
I take an approach where I'm able to live vicariously through the people I work with to learn from them. This perspective gives me the opportunity to get to know their brand in its current state, much like being on the inside. This allows me to discover the brand in a similar manner that an employee might, who are typically the people who are closest to it. In doing so, I'm able to produce an honest audit and a fresh perspective without the concern of stepping on a supervisor's toes with candid feedback. There's something special about serving people by taking the time to truly listen to and understand them. It allows you the opportunity to refocus perspective from their side as well as their audience's, assess and identify any disconnects from both ends, and create achievable objectives for better alignment. The value I provide to the people I partner with is that I'm willing to share my ideas beyond visual communication and help take their business a step further by daring to dream. This intentional and strategic method is a reflection of the level of care that I address all of my work with.
I take an approach where I'm able to live vicariously through the people I work with to learn from them. This perspective gives me the opportunity to get to know their brand in its current state, much like being on the inside. This allows me to discover the brand in a similar manner that an employee might, who are typically the people who are closest to it. In doing so, I'm able to produce an honest audit and a fresh perspective without the concern of stepping on a supervisor's toes with candid feedback. There's something special about serving people by taking the time to truly listen to and understand them. It allows you the opportunity to refocus perspective from their side as well as their audience's, assess and identify any disconnects from both ends, and create achievable objectives for better alignment. The value I provide to the people I partner with is that I'm willing to share my ideas beyond visual communication and help take their business a step further by daring to dream. This intentional and strategic method is a reflection of the level of care that I address all of my work with.
MIKATA ↘
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KATLIN ↘
If you're looking to elevate your skincare routine with natural products, we handmake and sell small batch natural goods for the body, curate limited-edition merch, and offer unique goods that accentuate the home to create moments for conversation to center around, all at Katlin Supply Co 🫧🌿 #deathbeforedirt