McFate Brewing Co.

McFate is one of those special clients to me as it originated as a personal relationship I had formed organically with the original owner directly. They continued to stay with me as I transitioned from freelancing full-time to partnering with me at the agency I had accepted a position with at the end of 2017. The work below spans from the time I had started solo and was then continually trusted to complete through the agency partnership. Works completed include: Canned beer labels, tap handles, full vehicle wraps, keg collars, poster designs, glassware, graphic tees, social posts, brewery collaboration beer branding, anniversary logo updates, anniversary/event planning, table tent cards, menu updates, various collateral, photography, and more. From engaging social strategies to captivating beer labels that tell stories that lend themself well to merchandise designs, each piece of work reflects my commitment to capturing the spirit of McFate Brewing Co. and every touchpoint contributes to the vibrant tapestry of McFate Brewing Co.'s visual identity, inviting all to immerse themselves into the world of craft beer culture.

Below: A series of can label designs

To celebrate McFate's 5 Year Anniversary, they brewed and released a limited Triple Oat IPA (a riff off of their original Double Oat IPA) to premiere during the event. To prep for the anniversary, I updated their anniversary logo, updated the label for their canned Triple Oat IPA, created graphic tees, custom glasses, posters, table tent cards, and additional collateral featuring the mule that were all for sale for the weekend.

Below: Graphic Tees made for McFate's 5 Year Anniversary, Triple Oat IPA release & other various items