I was approached by Hat Club to provide consultation and support for implementing their new logo and branding. I showcased different strategies to integrate their diverse assets while adhering to their established brand guidelines. This included developing e-blasts of different scales and illustrating how web-based and print promotions, like the baseball card bag stuffer/drop-ins I designed for online orders, could complement each other for further consistency across brand touchpoints. Additionally, I directed and shot the photography used in the email templates.
