Horst Schulze
This project was a pretty straight forward one being a branding project for a living person. Horst's no bullshit, yet still friendly personality made it easy to embody his professionalism into a logotype that encompasses all that he practices and teaches. For those of you that aren't familiar with him or his work, you may better recognize a hotel company he Co-Founded, The Ritz-Carlton Hotel Co. He was the heart behind the company, the one responsible for steering it straight to success and he is now aiming to help people do the same through his efforts as an Author, Speaker, and Consultant. His experience is unrivaled as he successfully went on to start another line of luxury hotels, Capella Hotels & Resorts, which bring the same idea of excellence in hospitality to a narrower number of guests – offering them even greater service, in turn. Work completed while at Sandoval.
