Showit

Showit is on a mission to cultivate the creativity that exists in every person, and the design app experience makes it possible for anybody to grasp a handle on designing for web and unlock their ability to play without as many constraints. While I was the Creative Director at Showit, part of my responsibility after leading a team-wide rebrand was to use our design app to redesign a handful of our most high-traffic and top-priority pages. Overseeing uncountable efforts, below are a few pages and other various projects that I ran point or was lead Designer on.

Design + copy. Visit the live Home page. Notable contributor + collaborator: Chris Misterek.

Pricing page design

Design Market page design

Original pages I designed (above) vs the live versions w/ minor adjustments made (below).

Design + copy. Visit the live Pricing page. Notable contributor of development: Jessica Reklaitis.

Design + layout/grid/preview system. Visit the live Design Market page. Notable contributors of development: Kat Randall + Keegan Lambert.

Design, copy + development. Visit the live Industries page.

Designers

Beauty Professionals

Designers

Small Business

Podcasters

Health & Wellness

Podcasters

Health & Wellness

Photographers

Influencers

Photographers

Influencers

Directed/selected photography styling for the Industries page. Several of which included editing to place Showit content on screens, changing funky hair styles, removing unwanted aspects like reflections, and to create more content in select photos than previously existed for better options to crop on the website.

Podcast landing page interface graphic.

Visit the Showit Dribbble account.

I planned a strategy to utilize the Dribbble platform to get in front of more Designers to allow Showit to become a household name for anyone looking to level up their web design game. I templatized our approach for varying post-type stylizations (general posts/marketing initiatives, ads, store templates for sale, Design Partner features, and more).

Our advertising efforts made over 3.3+ million impressions, reaching a hyper-niche demographic that proved to amplify our voice through the word-of-mouth advertising that trickles down (referrals to clients, partners, other designers, etc). Seems like a free throw to me, minus the foul. Basketball jokes 🏀🤌🏻

A website builder that works just like you do - Ad

Create websites without restrictions - Ad

April Fool's Joke

1 Color

2 Color

While at Showit, the owner made a wise investment decision to acquire the letter "M" to make the leap from showit.co to showit.com – something that would help us tenfold in discoverability and general searches from new and old users alike to avoid the common user-error that can occur altogether when people sent along our URL, including the ".com," instead of ".co," even when users and partners were already fairly accustomed and familiar. Sometimes, coffee just ain't enough to stay sharp 100% of the time!

It was one of those moments that called for an incredible campaign, especially since it lined right up with April Fool's. We got together as a team and pretty quickly landed on the idea that we could form a joke around the fact that we made the choice to include an "M" in our name, and proceeded to sell it as if we rebranded–but with the "M" in the wrong place (within the name). Thus, "Shomit" (Show 'em it) was born. The results of this drove tons of social engagement and was mostly a gag for our current users, turning heads and serving up laughs. Watch the announcement video here – or above.

Regardless, our new actual showit.com URL needed a logotype of its own, and the above options were created. It utilized our logotype just as it is, removes the "S" logomark to keep it distinctively different from our primary logo, and includes the correct placement of the "M" 😉

Part of rebranding Showit included revisiting the previous Design Partner badge system and the DXP logo.

For the Design Partner badge, I aimed for visual weight balance and simplicity to ensure versatility in black and white, a single brand color, or even utilizing multiple combinations. It aligns with our design system's styling with proper color-pairing usage rules and the implementation of a singular line weight, allowing it to seamlessly integrate into our Design Partners' websites and marketing materials without distraction.

For the DXP logo, I drew inspiration from the previous version but opted for a custom lowercase font design to enable seamless and infinite rotation on the DXP (Designer Experience) landing page, ensuring a perfect mirror, even when upside down.

Visit the DXP page.

DXP - Hotel Key Tag

DXP - Car Freshener

I designed an old-school hotel key tag that we made into keychains to give to our Design Partners when we would host them at an off-site with time to rest, connect, and learn from each other.

The car freshener was mostly just for fun but the plan was to produce these for the car ride together up to the wilderness as an added brand touchpoint for the experience that could also serve as an icebreaker.

Mockup to envision the idea for approval

Production in reality – Photo by Ethan Sees

I dreamt up this project of movable "sticker" magnets for an experiential photo op for people who visited our headquarters. Responsibility for these were split between a team of 4. I designed the I ❤️ Showit, Tap Tap, Swipe Up, Tag a Friend, Showit.com, Create Like There's No CMD+Z, Banger CTA, and Can U Make the Logo Bigger stickers. Personal favorites of mine include Font Collector, designed by Kat Randall, and Gif > Jif, designed by Jessica Reklaitis.

I wrote the copy for I Know My Quick Commands, Gif > Jif, Funktionality, Tap Tap, Swipe Up, Tag a Friend, Optimized for Web, and The Only Support I Need Is Showit Support stickers.
Copy for God is a Designer, Eat Sleep Design Repeat, and Create Like There's No CMND+Z by James Nwobu.
Copy for I ❤️ Showit and Go Rogue From Code by Chris Misterek.
Copy + Design for Drag & Drop It Like It's Hot by Jessica Reklaitis.

T-shirt option I designed for our annual marketing retreat.

Vintage sweatshirt made to give as a gift to our Design Partners. Design schematic below.

Black Colorway

Black + White Colorway

Subtle Colorway

4 Colorway

Embroidered Showit.com logo polo designs.

Shrimpsgiving T-Shirt - Front

Shrimpsgiving T-Shirt - Back

Every year, instead of celebrating Thanksgiving in the traditional way, Showit hosts a "Shrimpsgiving." The rule for this event being that every dish prepared be themed–or even more preferably–made utilizing shrimp. It's a heck of a good time with games, prizes, and camaraderie among colleagues. This was a t-shirt option I designed for it. I created the design for the year as if it were a restaurant, paying homage to our founder, who was known to dawn thematic hats that he would dawn for fun occasions!

Pins I designed for Phoenix Design Week UNITE '23 sponsor booth giveaways.

Logo concept for Spark '24 branding. View the Spark page.

A handful of processed images for Spark '24 branding and marketing materials. 135 total created images.

T-Shirt

Poster

Beanie w/ Custom Monogram

Custom Monogram Die-Cut Pin

Custom Monogram Enamel Pin

Tote

Lanyard

Unused concept for conference branding.

Spark '22 branding and select presentation slides. '22 Logo completed by Jedidiah Smith – slides and other event materials completed by Kat Randall, Jessica Reklaitis, and me. I'm only showcasing materials I produced.